RiskSense: OilyRag Budget

Bootstrap reality: Gated on Litebooks success

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The Reality: RiskSense is Sequenced, Not Simultaneous

Total Monthly (All GTMs)

$5,000

RiskSense Now

$500

10% - relationship maintenance

RiskSense Post-Trigger

$2,000

40% - after Litebooks M6

Why Gated:

RiskSense requires partner enablement, marketing assets, and founder time for relationship management. We can't do this well with $500/month AND run Litebooks. But BlueChip isn't going anywhere. Keep the relationship warm, prove execution with Litebooks, then come back with resources and credibility.

Phase 1: Relationship Maintenance ($500/month)

Until Litebooks hits its M6 milestone, RiskSense is in "keep warm" mode. Minimal spend, maximal relationship preservation.

Activity	Monthly	What It Does
BlueChip Monthly Call	$0	1hr/month. Update on roadmap, learn their priorities.
Product Maintenance	$300	Keep platform running, fix critical bugs only.
MSP Community Presence	$100	LinkedIn engagement, forum participation.
Collateral Updates	$100	Keep materials current, light refresh.
TOTAL	$500

Founder Time: 2 hrs/week

• 1hr: BlueChip relationship (calls, emails, updates)
• 1hr: MSP market awareness (reading, networking, light content)

Trigger: When RiskSense Gets Resources

RiskSense scales up when BOTH conditions are met:

Condition 1: Litebooks Traction

✓ 8+ paying firms
✓ >30% conversion rate
✓ <8% monthly churn
✓ MRR covering Litebooks costs

Condition 2: BlueChip Ready

✓ Distribution agreement signed
✓ First 3 MSP pilots committed
✓ BlueChip exec sponsor engaged
✓ Integration requirements scoped

Expected Timeline: Month 6-8 based on Litebooks projections. Could be earlier if Litebooks outperforms.

Phase 2: Active Launch ($2,000/month)

Once triggered, RiskSense gets 40% of budget. This comes from reallocating as Litebooks becomes self-sustaining.

Category	Monthly	What It Buys
Partner Enablement	$600	Sales decks, demo environments, training materials
MSP Marketing	$400	Co-branded content, case studies, LinkedIn ads
Product Development	$600	BlueChip integrations, MSP-requested features
Partner Events	$200	BlueChip partner events, MSP meetups
Tools & Infrastructure	$200	Partner portal, demo environments, tracking
TOTAL	$2,000

Founder Time: 10 hrs/week (Phase 2)

• 4hr: Partner relationship management
• 3hr: MSP direct sales support
• 2hr: Product direction
• 1hr: Reporting & strategy

OilyRag Leverage: Let BlueChip Do the Heavy Lifting

What BlueChip Provides (Free to Us)

→ Distribution: Access to 200+ MSPs
→ Trust: Their endorsement = instant credibility
→ Events: They host, we present
→ Billing: They can handle invoicing

What We Must Provide

→ Product: Working, reliable, MSP-friendly
→ Enablement: Train their team to sell it
→ Support: Make MSPs successful
→ Margin: Fair rev share (40-50% to BlueChip)

The OilyRag Insight

RiskSense via BlueChip is the cheapest path to scale. We're renting their distribution instead of building our own. Yes, we give up margin. But margin × 0 customers = $0. Margin × 1000 customers via BlueChip = real business.

Phase 2 KPIs (Post-Trigger)

Metric	M1	M3	M6	M12
MSPs Onboarded	3	8	15	30
Active Trials	10	40	100	250
Seats Deployed	200	800	2,000	5,000
MRR (Our Share)	$600	$2,400	$6,000	$15,000

Note: MRR assumes 50% rev share with BlueChip. Gross would be double. This is the cost of renting distribution.

GTM 2026