VALU

In Build — FLA Pilot

Valuation workflow automation for property valuers

Budget & KPIs OilyRag

The Opportunity: Total Addressable Market

TAM (ANZ)
$17M
~400 firms × $42K avg ARR
SAM (Mid-Size Firms)
$5M
~120 firms (3-15 valuers)
SOM (Year 2 Target)
$1.2M
~30 firms
Market Valuation Firms Target Segment (3-15 valuers) ARR @ $42K avg
New Zealand ~200 ~80 $3.4M
Australia ~1,000 ~400 $16.8M
Total ANZ ~1,200 ~480 $20.2M
Revenue Model: $25K upfront build + $36/valuation + $500/month platform. A firm doing 1,000 valuations/year = $42K Y1, $42K ongoing. High-touch, high-value — opposite of SaaS volume play.

Crossing the Chasm: Niche Dominance Strategy

Beachhead: NZ Rural/Commercial Valuers

Why This Niche
  • • ~80 mid-size firms in NZ
  • • High-value work (rural, commercial, insurance)
  • • More complex workflows = more pain
  • • Tight professional network — word travels fast

Not residential resi-val: That's commoditised, low-margin, dominated by banks. We target complex valuations where workflow matters.

Bowling Pin Strategy

1
FLA (Pilot Customer)
Q2 2026: Prove model, build case study
2
NZ Mid-Size Firms
Y1: 15 firms via referral + direct
3
Australia Entry
Y2: NZ case studies → AU firms
Crossing the Chasm Logic: Small, professional market. 15 firms in NZ is already significant market share. One great case study (FLA) opens doors to the rest.

Whole Product: Solving the Workflow Problem

~8 min
Email triage
Manual data extraction
~5 min
Job creation
Duplicate data entry
~12 min
Field notes
Paper → digital transfer
~10 min
Report generation
Manual formatting

Current State

  • ✕ 35+ minutes admin per valuation
  • ✕ Disconnected tools: email → spreadsheet → field notes → Word
  • ✕ No practice-wide visibility on job status

VALU Solution

  • ✓ 8.5 minutes admin per valuation (26.5 min saved)
  • ✓ Single workflow: AI email → job → mobile notes → report
  • ✓ Real-time dashboard for all jobs in progress
ROI: At 200 valuations/year and $150/hour valuer time, that's $13,250/year in recovered time per valuer. A 5-valuer firm recovers $66K/year — system pays for itself.

The Offer: ROI Guarantee

Lead Offer

Value Equation

Dream Outcome 30+ minutes saved per valuation
Mechanism Custom-built workflow: email → field → report
Time to Value 6-8 week build, not 6-month project
Effort Founder onboarding, training included
Risk 90-day savings guarantee

Pricing

Upfront Build $25,000
Custom config, branding, templates
Per Valuation $36
Monthly Platform $500
90-Day Savings Guarantee:

If your valuers don't save at least 20 minutes per valuation after 90 days, we'll refund the per-valuation fees for that period.

Build Capacity:

We can only build for 3 new firms per quarter. High-touch model requires founder involvement.

Unit Economics

$42K
Avg Revenue/Firm
15
Firms to Breakeven
$150K
Y1 Investment
Month 8
Breakeven

Investment Decision

Current Status: FLA pilot in build. First customer live Q2 2026. Validating assumptions before scale.

Investment

  • Phase 1 (M1-6): $75,000
  • Phase 2 (M7-12): $75,000
  • Total Y1: $150,000

Month 6 Gate Criteria

  • FLA live and referenceable
  • 2 additional firms signed
  • ROI guarantee not triggered

Breakeven

  • 15 firms
  • ~$630K ARR
  • Target: Month 8-10
Recommendation: Approve

Key Assumptions

Valuers will pay $25K upfront for proven ROI
6-8 week build is achievable with templates
30 min/valuation savings is realistic
Per-valuation model aligns incentives
NZ market is referenceable for AU expansion

Key Risks

High upfront cost: ROI calculator pre-sells value
Build complexity: Template-based approach limits scope
Small market: AU expansion 5x the opportunity
Adoption resistance: Founder onboarding + training