OCT 26: First Real Revenue
September trials → October paying. Build playbooks for scale.
Pipeline Status (End of October Target)
LITEBOOKS
55 convos → 25 demos → 15 trials → 5 paying
VALU
10 convos → 7 demos → 5 trials → 5 paying
BP2.0
30 convos → 15 demos → 8 trials → 3 paying
RISKSENSE
2 partners → 3K seats deployed
"First paying customers prove the model."
October is proof month. If people pay, the business works.
Objectives
1
Litebooks: First paying customers + referral engine
Owner: Ben
Unlocks
Nov scale-up
Why now: September trials converting. Launch referral program.
Success = 5 paying firms, referral program live, 10 more trials
2
BP2.0: First paying clients + delivery playbook
Owner: Ben
Unlocks
$20K MRR by Nov
Why now: Trials proved value. Time for first revenue.
Success = 3 paying clients, delivery process documented
3
RiskSense: Expand to 3,000 seats + second partner
Owner: Ben
Unlocks
Nov 5K+ seats
Why now: First deployment working. Time to expand.
Success = 3K seats, second MSP partner signed
4
VALU: 5 paying customers + enterprise discovery
Owner: Ben
Unlocks
Nov enterprise pilot
Why now: SMB model working. Start exploring enterprise.
Success = 5 paying, 2 enterprise discovery calls done
Weekly Actions
Week 1 (Oct 1-7)
LITEBOOKS Convert 5 Sep trials to paying customers
BP2 Convert 3 Sep trials to paying BP2.0 clients
RISKSENSE Deploy 1,000 more seats with first partner
VALU Convert 2 more trials to paying (5 total)
Week 2 (Oct 8-14)
LITEBOOKS Launch referral program to paying firms
BP2 Document delivery playbook from first clients
RISKSENSE Sign second MSP distribution partner
VALU Identify 5 enterprise prospects
Week 3 (Oct 15-21)
LITEBOOKS Run 10 more demos, start 10 new trials
BP2 Run 5 more demos from pipeline
RISKSENSE Begin second partner deployment (1K seats)
VALU Run 2 enterprise discovery calls
Week 4 (Oct 22-31)
LITEBOOKS 5 paying, 10 trials running, referrals active
BP2 3 paying clients, playbook complete
RISKSENSE 3K total seats across 2 partners
VALU 5 paying SMB, 2 enterprise in pipeline
Oct 31 Review
5
Litebooks Paying
5
VALU Paying
3
BP2.0 Paying
3K
RiskSense Seats