NOV 26: Scale What Works
October proved the models. November is about scaling + planning expansion.
Pipeline Status (End of November Target)
LITEBOOKS
70 convos → 35 demos → 25 trials → 15 paying
VALU
15 convos → 10 demos → 8 trials → 10 paying + 1 enterprise
BP2.0
45 convos → 25 demos → 15 trials → 8 paying
RISKSENSE
3 partners → 7K seats deployed
"Proven models scale. Experiments don't."
Double down on what's working. Cut what isn't. Plan December push.
Objectives
1
Litebooks: 15 paying + AU market research
Owner: Ben
Unlocks
Dec AU soft launch
Why now: NZ model working. Start planning AU expansion.
Success = 15 NZ firms paying, AU compliance research done
2
BP2.0: 8 paying clients + consider first hire
Owner: Ben
Unlocks
$20K+ MRR
Why now: Growing client base needs support. Free founder time.
Success = 8 clients paying, evaluate support hire need
3
RiskSense: 7,000 seats + third partner
Owner: Ben
Unlocks
Dec 10K+ seats
Why now: Channel model proven. Expand partner network.
Success = 7K seats, 3 active partners
4
VALU: 10 SMB paying + enterprise pilot
Owner: Ben
Unlocks
Dec enterprise revenue
Why now: SMB proven. Test enterprise with first pilot.
Success = 10 SMB paying, 1 enterprise pilot started
Weekly Actions
Week 1 (Nov 1-7)
LITEBOOKS Convert 5 more trials to paying (10 total)
BP2 Convert 3 more trials to paying (6 total)
RISKSENSE Deploy 2K more seats with existing partners
VALU Convert 3 more trials to paying (8 total)
Week 2 (Nov 8-14)
LITEBOOKS Research AU compliance requirements
BP2 Run 5 more demos from pipeline
RISKSENSE Sign third MSP distribution partner
VALU Run enterprise discovery calls (2 prospects)
Week 3 (Nov 15-21)
LITEBOOKS Convert 5 more from referrals (15 total)
BP2 Convert 2 more to paying (8 total)
RISKSENSE Begin third partner rollout (2K seats)
VALU Sign 2 more SMB (10 total), start enterprise pilot
Week 4 (Nov 22-30)
LITEBOOKS 15 NZ paying, AU launch plan drafted
BP2 8 paying, evaluate support hire timing
RISKSENSE 7K seats across 3 partners
VALU 10 SMB paying, 1 enterprise pilot live
Nov 30 Review
15
Litebooks Paying
10+1
VALU (SMB + Ent)
8
BP2.0 Paying
7K
RiskSense Seats